In This Section:

Overview

The Team

Partners

The Team

Accelent consultants are all senior marketing, sales and system professionals with operations management expertise and extensive knowledge of business applications and infrastructure. We help global companies improve business results through process alignment, executive leadership, and program development from strategy to through execution.

Barbara Angius Saxby,
Founder & Managing Director

Barbara is a senior executive with nearly 25 years experience in strategic marketing, management, and international business development, the past twelve as a consultant. Her project focus is process alignment and automation, interim executive management, positioning and messaging, marketing and sales operations including channel development, and market segmentation and analysis.

Andy Sayare,
Principal Marketing Consultant

Andy is a senior business executive with over 25 years of leadership experience with technology companies. He accelerates business growth through interim VP of Marketing roles and strategic project work.  Having spent more than a decade buying and deploying technology solutions at dozens of companies in his earlier career, Andy brings a unique understanding of customers’ perceptions of value to his consulting roles. Project work includes messaging, positioning, product marketing, demand generation, process alignment, and the creation of dynamic sales tools to enable both direct and channel teams.

Client engagements include companies such as Salesforce.com, Cisco, Persistent Systems, Ramco Systems, and Genentech. Prior to consulting, Andy served as co-founder and Vice President of Marketing of OuterHarbor / Edge Dynamics (now iMany), a startup that delivered channel commerce management solutions to manufacturers. Andy also served as Vice President of Marketing for RedKlay (now part of Microsoft), an eCommerce platform provider for manufacturers. Andy served as both VP Marketing and Director of Technical and Product Marketing for Applicast (now part of ACS), an ASP delivering SAP and Siebel solutions to early-stage companies.

Before marketing, He was Director of Business Solutions for Strategic Decisions Group, a management consulting firm, and for DSCI (now part of IBM), a systems integrator and application service provider. At DSCI, Andy worked with over 80 companies to evaluate core business processes in order to prescribe and tailor software solutions for automation. Andy led projects to define customer, partner, and stakeholder requirements, build consensus, and deploy software solutions. Andy holds a B.S. degree in Information Systems Management from USF and is certified in Product and Inventory Management (CPIM) from APICS, The Association for Operations Management.

Michael Griego,
Principal Sales Consultant

Michael Griego is a sales executive with almost 30 years of practical high-technology sales and sales management experience. As a Principal with Accelent Consulting, Mike focuses on operational effectiveness, business process alignment, sales, process, and institutionalizing sales and marketing best practices.

He founded MXL Partners, a sales management and training firm, and authored Strategic Sales Execution – the Next Generation Process for Effective Sales and Sales Management, an effectiveness-training program for sales teams in high-tech and non high-tech industries. Michael has served roles as executive Vice President of Worldwide Sales for Workshare Technology and Active Decisions. Previously Michael was with Zona Research and was Dataquest/Gartner Group’s top Regional Sales Manager for Technology Vendors. Michael also spent 12 years in computer sales and management with IBM Corporation and XL/Datacomp/StorageTek, a national IBM reseller and storage company.

Michael has provided consulting services for a wide range of companies such as Workshare, Ninth House, Sun Microsystems, Franklin-Covey, TSMC, Avnet, Sygate, Openwave Systems, Polivec, Yodlee, Intellisync, Identity Systems, Nokia, Postini, Lyris, ESS, Cepheid, Logitech, IDC, InfoSys, Nielsen NetRatings, Netopia, Atomz, Laerdal Medical, Dulcina, EmailLabs, Novariant, KnowNow, GemFire, Taylor Investment Advisors, Evans & Sutherland, Azerity, NVT, FaceTime Communications, Papilia, Kx Systems, GearWorks and Frost & Sullivan. He’s conducted executive sales training workshops for a variety of venture capital firms and professional service providers in Silicon Valley, including a track on marketing and sales alignment with Barbara Saxby. Michael is also a lecturer/instructor at San Jose State University’s Silicon Valley Executive Business MBA Program, UC Santa Cruz Extension, and has been a guest speaker at the Stanford’s Graduate School of Business. Michael has a BA degree from Occidental College and an MBA from Stanford University.

Zdravko (Zee) Jeremic,
Principal Systems Consultant

Zee is a driven technologist and entrepreneur with a passion for innovation and marketing-directed sales growth. With over 12 years of B2B experience at the cutting-edge of technology he is well positioned to understand business problems and develop technical solutions to address them. He is in charge of all system implementation work for Accelent where he leads a growing team of Marketing Automation experts with the goal of enabling companies large and small to harness the full power of automated demand generation. Zee's primary focus is to build fully integrated solutions that are easy-to-use and maintain.

Before consulting, Zee ran technical support at Eloqua. He helped numerous Fortune 500 and mid-market companies build integrated marketing and sales systems/processes. Zee built lead scoring and nurturing programs, CRM integrations, and implemented advanced automation and highly custom processes. He initiated and delivered Eloqua SmartStarts, in-person rapid deployment sessions, as well as assisted clients performing full marketing automation system transitions. He is also helping to develop next generation Sales and Marketing solutions utilizing big data to re-imagine lead acquisition and scoring, cross-sell/upsell initiatives, and sales productivity.

Before Eloqua he held several application engineering and software programming positions. Zee graduated with a BS degree in Computer Science from Beloit College in Wisconsin.

Julie Anderson Vlahos,
Principal Marketing Consultant

Julie is a senior executive with over 20 years experience in marketing and business strategy. Her experience includes developing strategic business and marketing plans, new business launches, corporate branding, messaging and positioning, customer acquisition and retention programs, business and product development, and process alignment.

She began her career with Swander, Pace & Company, a nationally regarded consumer packaged goods consulting firm. She worked with Fortune 500 clients developing branding, product launch and product management strategies. After several years, Julie began applying this foundation to the technology industry particularly in the wireless and consumer technology sectors.

Throughout her career, Julie has effectively developed, implemented and managed strategic marketing programs as Vice President of Marketing in both large corporate and small/start-up environments. She spent nearly a decade with AT&T Wireless and Intuit building brands from inception and managing brands with more than $500 million in revenue.

Julie has also worked at a number of start-ups, including Rentals, Inc. and Visage Mobile, in a variety of marketing and business development roles. Recent consulting assignments include developing and implemented marketing programs for Intacct, Peek and WirelessWERX. She has experience with enterprise offerings, channel partnerships and solutions for small and mid-size businesses, and business offerings in the software-as-a-service model.

Julie holds a Bachelor of Arts degree in International Relations and Mass Communications from UCLA and an MBA from Harvard Business School.

Mark D. Ollendorff,
Senior Marketing Consultant

Mark is a senior executive with more than 15 years of strategic marketing and sales management and international business experience. His professional focus is to help both technology and retail companies reach their desired revenue and profitability goals with strategic business plan creation, corporate brand development, positioning and sales management. He thrives on process alignment work and developing business systems for sales and marketing to ensure consistency and value across the entire organization.

In his consulting role, Mark's client work includes strategic planning and launch of startups, corporate branding and positioning for international organizations, and systems and process development for later stage growth companies. He has designed and implemented marketing and sales programs for public companies including REI, American Airlines, Dick's Sporting Goods and CNN/Sports Illustrated and the Sci/Fi Channel.

Prior to his consulting career, Mark was Director of Marketing Analytics at marchFIRST. The success of his business unit resulted in a complete reorganization of marchFIRST's client initiation process. Additionally, he sold enterprise software (SaaS) and outsourcing services for QuantumShift to global companies and well funded startups. He earned a BS degree from Cornell University and an MBA with an international business and entrepreneurship focus from the IE Business School in Madrid, Spain.

Hap Leonard,
Senior Marketing Consultant

Hap is a seasoned executive bringing 15 years of marketing, sales and operations management experience to Accelent. His areas of expertise include business development, product strategy, brand development, media and advertising, demand generation, and marketing automation. His passion is synthesizing business strategy and operational expertise to deliver top and bottom line results for clients. Hap has achieved proven, results-driven success with companies across a spectrum of industries including information technology, consumer products, retail, travel, and construction.

Prior to joining Accelent, Hap was responsible for the development, branding, launch and management of SlingShot, a blog-centric marketing and communications application at Boomerang.  His responsibilities included business development, product and marketing management.  He was the driver behind the company’s largest outsourcing initiative, sourcing and negotiating a strategic partnership with an India-based company to streamline lead-generation and drive efficiencies in new customer acquisition.

Hap has held senior executive management and marketing roles in the construction and consumer products managing business units with P & L responsibility. These companies include HL Construction, Devil’s Canyon Brewery, Blazent Inc, VirtualTourist.com, NS Wash Systems, Alchemy Communications, Cambridge Soundworks and Donnell Productions. 

Hap earned a BA in Mass Communications and Media Studies from Menlo College.

Daniel Zamudio,
Senior Sales Consultant

Dan brings deep operational experience to Accelent clients based on over 25 years of documented success in senior sales, marketing, and general management leadership roles. He excels at driving goal-surpassing revenues, record-high margins, market share leadership, quick turnaround, and rapid growth for high profile startup and Fortune 1000 organizations within fiercely competitive markets, domestically and abroad.

His consulting work is focused on increasing sales and sales management effectiveness with particular emphasis on technology, Internet and services companies. He has personally managed sales process re-engineering, sales messaging, and sales strategy projects for clients ranging from Fortune 500 companies to high-growth, venture-funded start-ups. One of Dan’s specialties is helping clients leverage technology to drive sales force effectiveness and productivity.

Dan is the founder of Playboox, which provides sales playbook development services and software to help sales organizations capture, codify, and institutionalize the best practices and processes of their top performers. Prior to Playboox, Dan was COO and GM for the Digital Marketing division of InfoUSA (now Infogroup). Dan’s career highlights include launching Symantec in Southern Europe; launching ZDNet France and taking them to profitability; and finishing as the number one sales manager worldwide for Gartner, based out of Paris, France. Dan started his career at Xerox, where he held various sales management positions and was a sales training manager in their highly-regarded sales training program.

Dan has an MBA from the Haas School of Business at U.C. Berkeley and a B.S. from San Jose State University. He is fluent in Spanish and conversant in French and Italian.

Dana Shapiro Marotto,
Senior Marketing Consultant

Dana Marotto has over 15 years of experience as a results-driven professional in the high technology space. She has held management positions in business development, product strategy and marketing for enterprise and start-up organizations.

Dana has a proven track record of successfully driving strategic initiatives across many disciplines including leading corporate communications; integrating and re-branding new acquisitions; building and managing channel relationships; creating and launching advertising programs; aligning marketing and sales organizations; securing venture-based financing; and building a social network community. Leveraging her early experience at Ernst & Young, she possesses a keen sense of fiscal responsibility that she applies to all endeavors.

Her previous experience includes co-founding an online business community for senior executives called ExpertCEO. Dana was the Director of Marketing Communications for Remedy, a leader in Service Management solutions. She drove strategic initiatives throughout Remedy as well as with its parent company, BMC Software, including several integrations of acquisitions. While she was with Extricity (acquired by Peregrine), she held roles in business development, product strategy and strategic alliances, including the management of the IBM partnership and building the Asian distribution channel. Dana also worked at CrossWorlds Software (since acquired by IBM) where she managed significant software and systems integration partnerships.

Dana holds an MBA from Harvard University and a BA in Economics Business from UCLA. She is also a Certified Public Accountant.

Craig Olson,
Senior Marketing Consultant

Craig is a senior executive with more than 25 years of experience in marketing, general management and consulting for high-growth technology companies. He excels at positioning companies for success while managing through periods of rapid growth, including two IPOs and multiple acquisitions. Craig has worked with both public and private companies in interim VP Marketing roles and strategic project assignments, including corporate and product strategy, company launches, branding, positioning and messaging, strategic market research, and assisting with venture financing.

Craig’s technical expertise spans social media/Web 2.0, SaaS, CRM, content retention and discovery, compliance, e-business infrastructure, networked storage, and computer systems. Client companies include Quest Software, ZANTAZ (acquired by Autonomy) CaseCentral, Vencore Capital, WorkProducts, and Leapfactor.

Craig was CEO of UNBOUND Technologies, a social media marketing technology startup where he raised its Series B financing in 2008. As VP of Marketing at ZANTAZ he helped it grow from $5M to over $100 million. Craig was also VP of Marketing for diCarta, Evoke Software, and Junglee (acquired by Amazon.com) and held marketing leadership roles at Silicon Graphics and Auspex Systems from pre-revenue stages through two successful IPOs.

Craig holds a B.S. degree in Electrical Engineering and an M.B.A. from Stanford University and also has an M.S. degree in Electrical Engineering from MIT, where he concurrently completed the first three years of Harvard Medical School.

David Hanafee,
Senior Sales Consultant

David Hanafee is a senior executive with more than 15 years of experience in business development and sales management with enterprise software companies - particularly those with a SaaS business model. He works with CEOs in startup environments to establish early stage business and helps develop sales teams in larger organizations. With Accelent, David serves as Interim VP of Sales to accelerate revenue, develop teams and build sales channels. He also works with clients to improve alignment between sales and marketing processes leveraging marketing automation and customer relationship management systems.

Most recently David is serving as VP Sales for Ramsell Technologies, a provider of workflow software solutions in the healthcare industry. He also served as VP Sales Americas and Asia for Contactual, an on demand call center software solution where he built a successful multi channel sales organization utilizing with both direct and indirect sales organizations and an OEM distribution model.

Beforehand, Hanafee served as vice president of global sales at Ravenflow, a company that delivers precision requirements validation for software developers. Before joining Ravenflow, Hanafee served as vice president of sales and marketing at New Channel Inc., a leading provider of eCRM software, later acquired by Live Person, Inc. where he remained as vice president of sales. Hanafee also served as VP World Wide Sales at Primus Knowledge Solutions where he built a world class sales organization that led to a successful IPO.

He received his bachelor's degree from the University College Dublin, Ireland.

Richard Treadway,
Senior Marketing Consultant

Richard is a senior executive with over 25 years of operations across product development and marketing. He is an accomplished leader in marketing and sales management with a proven track record of delivering innovative products and taking them to the market.   Richard's background is distinguished by a unique blend of engineering and marketing experience with an accomplished ability to get things done.  As a marketing consultant Richard specializes in helping companies build the business through interim management and process work. He develops effective product messaging and positioning and is very active in developing new products and markets with Web 2.0 technologies for consumer and internet-driven companies.

His most recent interim VP of Marketing assignments include Curl, a platform to easily develop rich internet applications, and Kabira, next generation transaction processing for high-volume, internet- driven business processes. Prior to consulting, Richard served as VP of Marketing and Strategy for KnowNow, a start-up delivering enterprise syndication technologies.  Richard also served as Vice President of Products at AvantGo, a leading provider of mobile enterprise software, where he was responsible for determining product direction and strategy, as well as, overseeing engineering and product management.

Randy Budde,
Senior Marketing Consultant

Randy is a seasoned communications executive with deep expertise in defining and executing on effective marketing strategies. With over 20 years of experience, Randy has a proven track record of managing successful marketing communications programs from initial positioning and planning to hands-on execution of a range of programs and deliverables.

Randy has consulted with both emerging and established technology companies, including ArcSight, Atempo, InQuira, Juniper, Nimsoft, SafeNet, and Symantec. Over the course of his consulting career, Randy has directed successful product launches, intranet and Web site initiatives, corporate messaging, market research, and online demand generation programs.

He has a wealth of experience in pay-per-click advertising, collateral production, Webinars, email newsletters, and Web sites. A veteran marketing writer, Randy has developed compelling copy for Web sites, collateral, presentations, lead generation vehicles, and advertisements. He has managed messaging and content development in a range of technology categories, including security, search and knowledge management, system monitoring, virtualization, and the cloud.

Before consulting, Randy was senior marketing communications manager for Ingrian Networks, and held senior marketing communications positions with TimesTen (subsequently purchased by Oracle), Informix, and Centura.

Randy has a B.A. in English Literature from the University of California, Santa Barbara.

Matt Nesbit,
Marketing Systems Consultant

Matt Nesbit brings over 17 years of marketing management and process automation experience to Accelent Consulting where he focuses on system implementation. He is a seasoned integrated marketing professional and has deep domain expertise in marketing programs, field marketing, and operations and has worked for market leaders in business applications and analytics.

Over the last few years, Matt has specialized in improving the effectiveness of demand generation through marketing automation systems and has generated millions of leads through thousands of marketing campaigns for some of today's largest technology companies.

Prior to consulting, Matt worked for large enterprise marketing operations groups like PeopleSoft, Informatica, and Washington Mutual.  At PeopleSoft he designed and managed the execution of integrated demand generation programs to drive revenue for a family of Human Capital Management products. At Informatica, a $400M provider of e-business, ERP and data warehouse applications, Matt coordinated and managed field marketing activities and improved cross-selling opportunities by engineering co-marketing programs with alliance partners and resellers. He managed Washington Mutual’s field marketing team and created integrated programs to support the bank’s $40 billion wholesale lending division and designed and implemented programs to improve wholesale channel efficiency. 

Matt brings a powerful blend of strategic and creative vision with his practical hands-on experience in executing demand generation programs using the most popular marketing automation and CRM tools.

Matt holds a Bachelor of Arts Degree in Advertising from California State University, Fresno.

Catherine Cherubino,
Senior Consultant, Alliances & Channels

Catherine is a senior executive with more than 20 years of partnering experience in Alliances, Channels and Business Development with a proven track record for designing, developing and executing strategic partnerships and global programs to accelerate company growth. She brings significant experience in the CRM, Call Center, eCommerce and Talent & Performance Management markets, and has worked for both F1000 and start-up companies. Catherine’s focus is on building high-value partner ecosystems, cultivating a true partnering philosophy, and providing the policies and processes for growth and sustainability.

In her consulting role, Catherine’s client work includes defining partnering strategies, inter-departmental alignment, global program development, territory coverage and account planning, partner marketing programs, and infrastructure, process and system (PRM/CRM) rollout.

Prior to her consulting career, Catherine held various positions at several industry-leading companies including Oracle, Teradata, Liberate, Verity (Autonomy) and Siebel Systems (now part of Oracle) where she was a founding member of the Alliances organization. Catherine has both extensive experience and demonstrated success in working with worldwide industry partners to fuel growth and extend enterprise offerings, creating channels and solutions for small-and mid-size businesses, and partnering in the software-as-a-service model.

Catherine holds a Bachelor’s Degree in Electrical Engineering and Computer Science from Massachusetts Institute of Technology.

Julie Shevlin,
Senior Marketing Consultant

Julie is a senior executive with over 20 years of sales, marketing and channel development experience in N America, Europe and Asia. Having worked with software, hardware and hosted solutions in the Telecom, IT software, PC and Semiconductor industries, Julie brings a breadth of global experience and technical knowledge. At Accelent, she serves in interim executive roles, develops programs, and works on the process alignment of marketing and sales – particularly as it involves improving the experience with and results from the channel.

Creating an innovative approach to marketing, sales and channel projects, Julie has cultivated an expertise in designing marketing and channel programs that generate revenue, brand awareness and success that extend globally. past consulting engagements include Cisco, Tandem Computers (HP), Applied Materials, Riverbed, Schlumberger, Rogers, Adobe, i365 and various emerging companies such as Nomadesk and Piria.

Prior to consulting, Julie served as Global Vice President for Avanquest Software, and held senior level marketing roles at Canon, Lucent (Avaya-Octel) and Advanced Micro Devices. As Director of Marketing and Business Development for 4 early stage software companies ( wireless, security, mobile applications, SaaS), Julie created and executed the partner sales/marketing strategy enabling 2 of the firms to be acquired.

She has an MBA International Management from the International Monterey Institute of International Studies, B.A. in International Trade and speaks French and Spanish.

Howard Rosenfield,
Senior Marketing Consultant

Howard Rosenfield brings over 20 years of operational experience in marketing and sales at both venture-backed startups and public high technology firms. Howard has held senior marketing, product management, business development, and sales positions at Oracle, Apple Computer, Informatica, NeXT Software, and Kenai Systems and has consulted for market leaders in the security space including Verisign and Symantec. He is a veteran at leading cross-functional teams to define and implement processes that span the full range of the business cycle.

Howard spent eight years at Oracle Corporation where he held a full spectrum of technical and business roles that included developing a mid-market channel ecosystem for Oracle’s Application products and working with internal and partner sales organizations to ensure cooperative joint selling. Howard was Vice President of Marketing at Blue Titan Software, a provider of software for enabling SOA solutions, where he initiated and developed the company’s product management, marketing, lead generation, and inside sales functions.

Over the past decade Howard has delivered consulting services that helped a variety of small and large organizations build out their product management and marketing operations. Howard earned a B.S. in Information and Decision Systems from Carnegie Mellon University.

Flora Sun,
Senior Consultant, Analytics

Flora Sun is a senior executive with almost 20 years of experience in marketing analytics. Flora’s expertise spreads over three key functions: business intelligence, advanced analytics, and marketing strategy development. Her versatile skills range from hands-on data-mining and predictive modeling, to managing enterprise level CRM development and implementation projects.

In the past 4 years, she held senior consulting roles with Accenture and InfoCentricity. Flora has worked with clients in the retail, consumer products, as well as non-profit sectors, on campaign management, targeting, segmentation and predictive modeling projects. Some of the clients included ServiceMaster, Bass Pro Shop, Smith and Hawken, ProFlowers, and University of California Berkeley.

Prior to her consulting career, Flora held various senior roles, including the vice president of marketing analytics, at Providian/ Washington Mutual for 7 years where she managed teams of modelers, business and marketing analysts. Flora has a B.A. in Philosophy from the University of Toronto in Canada, and an M.B.A. specializing in International Finance from Dominican University of California.

Sandy Brandt,
Senior IT Services Consultant

Sandy is a high-performing professional with nearly 25 years of domestic and global business experience. She has skillfully managed a diverse range of management functions in startup, high growth and Fortune 500 environments and spent most of her career with Oracle Corporation and TIBCO Software. Sandy excels at combining management and technology, focusing on aligning organizations with the needs of customers and employees.

Her professional focus is Change Mangement, Process Alignment, Program and Project Management, Business Development, "Technology Roadmapping" to visualize, communicate and optimize applications and technology directions, and align them to overall business strategies. Sandy embraces working with both IT Departments and Business Owners to set strategy and oversee the implementation of different tools and develop processes around these disciplines.

During Sandy’s 10 years at TIBCO, in a senior management position, she built a global support team and drove numerous implementation projects ensuring customer productivity and “ease of use”. These included the implementation of an Oracle ERP system, working with Accenture on functionality issues, and implementation of SFDC and Siebel CRM systems. In addition, Sandy was involved in the transition and integration of several acquisitions for TIBCO. She understands the complexity and challenge of transitioning people, data and processes.

Don Joslin,
Creative Director

Don Joslin joined Accelent Consulting in 2009. He has more than 12 years experience in brand building and strategy development with a focus on designing direct marketing campaigns, corporate websites and print collateral. Don’s charter is to work with the Accelent strategy team and clients to develop and promote a strong, unified brand ensuring a strategic marriage of copy and design to achieve maximum results for all outbound communications.

He is highly accomplished in demand generation strategy and execution. Don is particularly savvy in understanding how to effectively market in the Web 2.0 world and advises clients how to best leverage social media sites like Facebook, Twitter and other communities, how to build effective standards-compliant websites, and how to increase visibility and demand generation through search engine optimization (SEO).

Prior to joining Accelent Consulting, Don has worked for national Advertising and demand generation agencies which resulted in many effective, high concept and award winning campaigns. Don has also run his own design and direct marketing firm servicing such top-name clients as Xerox, HP, Motorola, and Compaq.

Don holds a BFA from the Academy of Art San Francisco.

Theresa Maloney,
Senior PR Consultant

Theresa is a results-driven senior PR professional who has developed strategic communications programs for public and private companies for almost 15 years. Theresa has extensive experience counseling venture capital and venture-backed telecommunications and software companies in their marketing and communications efforts. She supports Accelent clients on an interim management role or project basis and brings an excellent balance of strategic vision with overall operational marketing execution expertise.

She excels at positioning and messaging and developing programs to achieve actionable results. As a PR specialist, her emerging technology clients include Kennet Partners, Trinity Partners, Brand New World, Convey Software, Crystal Ventures, Lifespire, Logware, OmniSky, PointBase, and Telecom Asset Management Group.

Her agency experience is vast with marquee industry leaders. She was a key member of Fleishman-Hillard's San Francisco technology and telecommunications practice - client included Nortel Networks, SBC Communications, IDT Winchip, and Kaiser Permanente. Theresa joined Schwartz Communications to work solely with the emerging technology and healthcare industries. Her teams took eBay through its legendary IPO, and launched Sapient Health Network, a company that would become WebMD. Theresa has held two director-level positions in privately held companies, and a senior management position at a communications agency where her software and communications clients included Wily Technology, Symphony Services, Glimmerglass, and Trigo Technologies (acquired by IBM in March 2004).