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	<title>Accelent Consulting Blog</title>
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		<item>
		<title>Nurturing Visitors and Responders</title>
		<link>http://www.accelentconsulting.com/blog/marketing-automation/intelligent-marketing-through-marketing-automation/</link>
		<comments>http://www.accelentconsulting.com/blog/marketing-automation/intelligent-marketing-through-marketing-automation/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 14:26:44 +0000</pubDate>
		<dc:creator>Zee Jeremic</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[lead nurture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[plan]]></category>

		<guid isPermaLink="false">http://www.accelentconsulting.com/blog/?p=32</guid>
		<description><![CDATA[One of the benefits of consulting is exposure to a broad array of businesses and challenges. We recently dealt with a small high tech B2B company where it became apparent how crucial Marketing Automation has become in today&#8217;s fast-paced and hyper-competitive marketspace. The company was in the middle of creating a marketing plan for 2012. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Revolution</title>
		<link>http://www.accelentconsulting.com/blog/social-media-and-strategy/the-social-revolution/</link>
		<comments>http://www.accelentconsulting.com/blog/social-media-and-strategy/the-social-revolution/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 22:00:55 +0000</pubDate>
		<dc:creator>Hap</dc:creator>
				<category><![CDATA[Social Media and Strategy]]></category>
		<category><![CDATA[business social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[social campaigns]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[SOcial Media]]></category>
		<category><![CDATA[Social Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.accelentconsulting.com/blog/?p=90</guid>
		<description><![CDATA[January 17, 2001 marked the first time that social media caused the removal of a national leader. Within hours after the Philippine Congress voted to suppress evidence against President Joseph Estrada during his impeachment trial a protest was coordinated via text messages that read &#8220;Go 2 EDSA, Wear Blk.&#8221; Over a million people occupied Epifanio [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing Automation Vision vs. Execution Reality</title>
		<link>http://www.accelentconsulting.com/blog/marketing-automation/the-marketing-automation-vision-vs-execution-reality/</link>
		<comments>http://www.accelentconsulting.com/blog/marketing-automation/the-marketing-automation-vision-vs-execution-reality/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:33:27 +0000</pubDate>
		<dc:creator>Mark Ollendorff</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Strategy (Marketing & Sales Alignment)]]></category>
		<category><![CDATA[Andy Sayare]]></category>
		<category><![CDATA[Business objectives]]></category>
		<category><![CDATA[Corporate Executive Board]]></category>
		<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing Leadership Council]]></category>
		<category><![CDATA[MOCCA]]></category>
		<category><![CDATA[sales and marketing alignment]]></category>
		<category><![CDATA[Shelly West]]></category>
		<category><![CDATA[Tony Anticole]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://www.accelentconsulting.com/blog/?p=127</guid>
		<description><![CDATA[Several of us on the Accelent team attended a great webinar the other day – MOCCA’s “Marketing Automation: Lessons from the Front” presented by Shelley West and Tony Anticole of the Corporate Executive Board. (View recording here).  MOCCA is the largest group of Marketing Operations professionals in the country and a great resource for education and thought [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing Automation – Not Just for Lead Gen</title>
		<link>http://www.accelentconsulting.com/blog/marketing-automation/marketing-automation-not-just-for-lead-gen/</link>
		<comments>http://www.accelentconsulting.com/blog/marketing-automation/marketing-automation-not-just-for-lead-gen/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 00:52:47 +0000</pubDate>
		<dc:creator>Andy Sayare</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Client examples]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Subscription renewal]]></category>
		<category><![CDATA[Upsell/Cross-sell]]></category>

		<guid isPermaLink="false">http://www.accelentconsulting.com/blog/?p=57</guid>
		<description><![CDATA[The savvy marketer has come to understand the value of marketing automation. Leads that have been nurtured and have demonstrated interest and engagement (so-called digital body language) with marketing assets over time are more valuable to Sales than purchased names. Using marketing automation, Marketing can play an active role in the development of leads through [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moneyball and B2B Sales/Marketing</title>
		<link>http://www.accelentconsulting.com/blog/predictive-analytics/moneyball-and-b2b-salesmarketing/</link>
		<comments>http://www.accelentconsulting.com/blog/predictive-analytics/moneyball-and-b2b-salesmarketing/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:12:52 +0000</pubDate>
		<dc:creator>Zee Jeremic</dc:creator>
				<category><![CDATA[Predictive Analytics]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[predictive analytics]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.accelentconsulting.com/blog/?p=15</guid>
		<description><![CDATA[If you are a fan of baseball, like most people, you likely saw &#8220;Moneyball&#8221; a few months ago. What struck me about the film is that it had A LOT more to do with business than it did with baseball. The Oakland A&#8217;s were facing a problem known to many companies &#8211; how do you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Journey: Are you ready for Marketing Automation?</title>
		<link>http://www.accelentconsulting.com/blog/marketing-automation/the-journey-are-you-ready-for-marketing-automation/</link>
		<comments>http://www.accelentconsulting.com/blog/marketing-automation/the-journey-are-you-ready-for-marketing-automation/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 17:26:35 +0000</pubDate>
		<dc:creator>Zee Jeremic</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[system]]></category>

		<guid isPermaLink="false">http://www.accelentconsulting.com/blog/?p=29</guid>
		<description><![CDATA[It is undeniable that any B2B company stands to benefit from a Marketing Automation system and many companies already have. This fact is well illustrated by the literal arms race that has erupted in the space driving down prices and increasing provider options. In this post I will bring up some points to consider as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Driving Effectiveness &#8211; From Offer to Order</title>
		<link>http://www.accelentconsulting.com/blog/revenue-performance-management/driving-effectiveness-from-offer-to-order-2/</link>
		<comments>http://www.accelentconsulting.com/blog/revenue-performance-management/driving-effectiveness-from-offer-to-order-2/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 08:00:50 +0000</pubDate>
		<dc:creator>Barbara Angius Saxby</dc:creator>
				<category><![CDATA[Revenue Performance Management]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[predictive analytics]]></category>
		<category><![CDATA[revenue performance management]]></category>
		<category><![CDATA[sales and marketing alignment]]></category>

		<guid isPermaLink="false">http://www.accelentconsulting.com/blog/?p=74</guid>
		<description><![CDATA[Welcome to the Accelent Consulting Blog. We have been providing marketing and sales consulting services for over 12 years, and have been doing more work with marketing automation and process alignment during the past three. Here is a reprint of an article that I wrote a few years ago for Sandhill.com. It represents the opportunity [...]]]></description>
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		<slash:comments>0</slash:comments>
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