| |
Overview
Strategic Projects
Interim Management
Marketing Automation
Global Expansion |
|
Strategic Marketing
Accelent’s Strategic Marketing Practice provides consulting and interim management services to CEOs and marketing executives in both startups and public companies. We help them achieve (or maintain) market dominance through creative marketing strategies and effective program execution.
Our Approach
Each engagement is different; we scope the project to fit specific needs and/or budgets. Accelent’s Strategic Marketing practice provides a range of services from strategic counsel on an hourly basis to full-time interim executive management. Targeted project work includes strategic business planning, positioning, messaging, brand development, marketing and operations plans, industry research and analysis, product marketing, analyst relations, customer requirements definition and validation, and sales tools. Accelent consultants are highly skilled in both marketing strategy and execution and have decades of experience working with both startups and industry leaders in the technology industry.
For companies looking for senior leadership on an interim basis for longer term assignments, we join the executive team and accelerate revenue growth through strategic and tactical program execution. We reposition and relaunch companies, develop business and marketing plans, and manage teams. We build effective marketing processes and insure strategic and program alignment with sales including goals, targets and success metrics. Interim mangement is an ideal way to help international clients expand their operations in the US.
Our clients value the knowledge, experience, and third-party perspective we bring to bear on marketing opportunities. We are equipped to kick-start new programs or initiatives at any stage of a company's development. Because we have a solid understanding of technology, learning curves are short. We also understand markets and the competitive landscape, and rapidly assimilate the challenges at hand.
Click on the links below to view our services:
Strategic Projects
Interim Management
Global Expansion |
 |
“A Primary objective of marketing theory is to explore the various roads toward marketing efficiency.”
—Wroe Alderson,
Wharton School of Business
|
 |
