In This Section:

Overview

Strategic Projects

Interim Management

Marketing Automation

Global Expansion

Marketing Automation

To create successful marketing campaigns and programs, an organization must understand the strategy and goals behind implementing marketing automation. Furthermore, the organization must also align any and all of the marketing campaign goals with its overall corporate strategy.

By integrating sales and marketing systems, marketing automation can better analyze program effectiveness, gain operational efficiencies, and target offers to prospects and customers more easily. As a result, Marketing turns over more highly-qualified leads that convert to sales faster – and is no longer viewed as just a cost center - it directly contributes to revenue generation and higher close rates.

Accelent Consulting enables management teams to get the most out of their marketing automation systems – beginning with a review of the business goals and strategies behind any campaign – all the way through to messaging and program planning. Additionally, we assist Marketing teams with planning their program spend, establishing key performance indicators (KPIs), and tracking results.

Our consultants work with your key stakeholders to integrate and help implement the corporate strategy and messaging plan into the marketing automation platform. Doing so effectively turns strategies into actionable campaigns.  Accelent can help you:

• Review business goals, positioning and messaging
• Improve targeting through customer segmentation and profiling
• Gain consensus about lead and pipeline management
• Instill best practices of lead scoring, drip campaigns, etc.
• Define stages lead qualification for both Sales and Marketing
• Optimize campaign design and execution.

Accelent will support your team with proven strategies so you can get the most out of your marketing automation investment and nurture your customers (new, current and old) through the buying cycle in the most efficient and effective way possible.  We have expertise in all areas of the Offer to Order process and offer a full breadth of services – from defining business strategy and goals through executing marketing campaigns.

“A Primary objective of marketing theory is to explore the various roads toward marketing efficiency.”

—Wroe Alderson,
Wharton School of Business