| |
Overview
Strategic Projects
Interim Management
Marketing Automation
Global Expansion |
|
Interim Management
In this economy, Interim Management makes a lot of sense. Early stage CEOs need executive marketing help to position and launch the company. Interim executives add value to established companies by quickly filling management gaps and bringing a fresh perspective to address business challenges.
An interim executive is the right solution if:
- It is too early for a full-time executive
- Internal marketing resources are scarce
- There is a need to define and articulate a unique value proposition
- A strategy and plan needs to be created to raise funds
- It is difficult to find a permanent hire
- There is uncertainty about the required expertise long-term
- The existing VP must be replaced but there can't be a gap
- Existing programs aren’t working
- A fresh perspective and strategy direction is needed
Accelent consultants assume interim marketing management roles on a part-time or full-time basis. We have proven track records and have held VP of Marketing positions in over two dozen companies.
|
 |
“A Primary objective of marketing theory is to explore the various roads toward marketing efficiency.”
—Wroe Alderson,
Wharton School of Business
|
 |
