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Overview
Problem Assessment
Offer to Order
Technology Evaluation
Implementation |
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Process Alignment
Accelent’s Process Alignment Practice facilitates business transformation initiatives by synchronizing organizations, processes and applications. We help align business goals with marketing automation and CRM systems to accelerate growth and optimize revenue performance across the global organization.
Business Drivers
How do companies align marketing and sales processes to improve revenue performance
and accelerate growth?
We facilitate C-level business initiatives to increase agility, transparency, and better measure performance. We improve Sales and Marketing efficiencies by building better processes and optimize marketing and sales systems that support the way business works.
Here are a few examples of how Accelent can help:
- Identify and retool ineffective processes
- Evaluate CRM and Marketing automation systems
- Define and document business requirements
- Instantiate effective processes in business applications
- Strive to instill discipline with best practices and innovation
- Improve performance metrics and operational visibility
Our Approach
Accelent brings proven research methodologies, strategic insights, and deep-domain knowledge of enterprise infrastructure and business applications to each assignment.We package projects in actionable “bite size” pieces to reduce risk and cost while increasing time-to-value.
Typically we scope projects on a custom basis depending on the business need. Or we begin with a Marketing Automation Readiness Assessment to help define goals, analyze current processes and determine organizational and system requirements. We often conduct a Technology Evaluation to see how well current marketing and sales systems are meeting business needs.
We explore the use of new tools and/or process alternatives and make actionable recommendations. Accelent provides marketing automation and CRM Solution Implementation services from leading vendors.
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"A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation."
— Andrew Grove
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